For Indian interior studios
Interior design CRM
Every enquiry in one pipeline — including the ones that arrive as a WhatsApp message from a number you've never seen. Follow-ups surface when they're due, and a won lead becomes a project without retyping anything.
Free plan, no card. Paid from ₹499/month — priced per studio, not per seat.
What an interior enquiry actually needs
Most CRMs assume a lead is a form fill from a website and a sale is a signature. Neither is true here: the enquiry is a WhatsApp message, and winning it is the beginning of the work rather than the end.
- Enquiries arrive on WhatsApp, not a web form
- A message from a number you don't know becomes a lead on its own — with the sender's WhatsApp name, and the first thing they wrote kept as the brief. It is usually the most useful sentence anyone will write about that project.
- One link that collects the rest
- Your enquiry page and your public portfolio post into the same pipeline, so the lead from your Instagram bio and the one from a referral land in the same list rather than three different inboxes.
- A pipeline shaped like how work is actually won
- New, Qualified, Quoted, Won, Lost. Marking one Won converts it into a project with the client's name, phone and address already filled in — you never retype what they told you.
- Follow-ups that surface instead of living in your head
- Put a date on a lead and it comes back to you when it's due. Every note, call and status change stays on the lead's timeline, so picking a cold enquiry back up doesn't start from nothing.
- How fast you actually replied
- The first time a person does something about an enquiry is stamped. The automatic welcome message deliberately doesn't count — if it did, every lead would read as a zero-second reply and the number would tell you you're fast while your enquiries go cold.
- The list you already have, in Excel
- Import it. Duplicates are matched on the last ten digits of the phone number, so the same client written three different ways doesn't become three leads.
The enquiry you lose is the one nobody replied to
A pipeline is only worth keeping if it changes what you do on a Tuesday afternoon. That is why the two things this measures are the ones that move the number: whether a follow-up came back to you on the day it was due, and how long the client waited before a person — not an autoresponder — actually replied to them.
Questions studios actually ask
What makes a CRM for interior designers different from a normal CRM?
Where the enquiries come from, and what happens when one is won. Interior enquiries in India arrive as WhatsApp messages, not form fills, so a CRM that only reads a web form misses most of them. And a won lead is not a closed deal — it is the start of a project with a BOQ, a quotation and an invoice schedule, which is why the lead converts straight into one here.
Does it capture WhatsApp enquiries automatically?
Yes, once your WhatsApp number is connected. A message from a number that matches no existing lead creates one, keeping the sender's profile name and their first message. A reply from someone already in your pipeline is filed against them instead of creating a duplicate.
Can I see how quickly my studio responds to enquiries?
Yes. Speed to first reply is the strongest predictor of whether an enquiry becomes a project, so the first human action on each lead is timestamped — a note, a call logged, a status change. Automatic messages are excluded on purpose.
Is there a free plan?
Yes — one project and one person, no card, nothing expires. There is also a 14-day trial of the full product. After that, paid plans start at ₹499 a month.
Is it priced per user?
No. Houscade is priced per studio — ₹999 a month covers your whole team, so hiring somebody does not raise your software bill. Most tools in this category charge per seat.
Can I move an existing list across?
Paste or upload it from Excel or CSV. Existing leads are matched on phone number so you can re-import without creating duplicates.
The rest of it
Where a won lead ends up
A CRM is easy to judge from the outside and hard to judge from a feature list. The useful question is what the client sees at the end of it — so look at that instead: a real quotation, opened the way your client would open it, with no signup and nothing to install.